About Us

A Quick History of Birdie Blue

With the launch of our first physical location in 2017, Birdie Blue quickly became a leading location for all things fashion in Mount Gambier, South Australia. Known as “The Place for Denim”, from the beginning, BB has been dedicated to stocking the most sought after labels, brands & designers both locally and internationally, boasting 30+ leading brands spanning a wide array of styles, tastes and aesthetics. Our brands include Thrills, Afends, Status Anxiety, Staple the Label, Wish, Nude Lucy, Jac & Mooki, Apero, Billini, Birkenstocks, Rhythm, Jorge, and All About Eve, just to name a few.

However, just because 2017 is when the store opened, that doesn’t mean it’s where the Birdie Blue story begins. Our owner and manager, Felicia (known to the locals as Flea), has worked in the fashion & retail industry for over 30 years. Flea envisioned owning her own clothing store to fill a noticeable void in clothing and footwear, a style philosophy that can still be seen today in many of the local brands & styles stocked. Thus, the idea of Birdie Blue was born.

With Birdie Blue now heading into the world of online shopping, as well as hiring on more fantastically fashion-focussed staff members, it has never been easier to find your style and explore our wide selection of styles for both men and women.

Who We Are

The Birdie Blue Crew is a young, vibrant, talented team with a love for fashion. Between their exceptional customer service skills and product knowledge, the girls at Birdie Blue pride themselves on offering the best shopping experience they can. Regardless of your personal style, our team is here to help you find the perfect new look for you, both in-store and online!

Our team loves to see Insta stories and shout outs, so don’t forget to tag us @birdie.blue when you’re showing off your BB purchases on social media.

Our Vision

As with our customers, we too value the ethical and sustainable production of clothing and are conscious of the environmental impact the fashion industry has on a global scale. As new, sustainable fashion brands start to emerge to both meet the demand and help change the fashion industry for the better, more and more people are trying to reduce their impact on the planet. Whether that be through the sourcing of their fabric, their production methods, or their shipping and packaging protocols, every action gets us one step closer to a better fashion landscape.

We are taking steps to stock brands of which are dedicated to using ethical & sustainable practices. This includes Abrand, Birkenstock, Levis, Nobody Denim, Status Anxiety, Thrills, Afends, Brixton, Ena Pelly, Jac & Mooki, and Sienna Byron Bay Nail Polish, among others. We also use HEROPACK biodegradable mailers for all of our shipping. They are robust in shipping, have double strips so they can be reused, and are certified by Australian BioPlastics as home compostable. So, what are you waiting for? See our fashions for yourself, or come visit us in-store!


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